To win at SEO in 2019, you need to have a strong, well-researched content strategy in place that derives from your inbound marketing strategy and ties in with your business objectives. Read on to find out how you can make evergreen content.

You will see that the simplest answer we offer is that ‘inbound marketing is digital’. It's a marketing methodology to draw customers to your products and services via content marketing, social media marketing, search engine optimisation and branding, improving customer on-boarding experience.

The ‘overarching conclusion’ from this year’s State of Content Marketing Survey by Zazzle Media is that top marketers are now putting content marketing at the front and centre of their plans. And why not? 61% marketing decision makers agree that content marketing works.