The new page experience signal from Google measures user delight. Your website's worst user perception is about to become part of your website's ranking reality, thanks to a new Google algorithm update scheduled in 2021.
The average web page today takes a whopping 87.84% longer to load on mobile as opposed to desktop. How can you harness this insight to drive website performance?
Web Pages with forms without an SSL certificate will now be marked as 'Not Secure' in Google Chrome. This can turn users away and cost you valuable traffic so it's best to get an SSL certificate installed on your website.