May 2024–present
Senior Performance Marketing Manager
Leads full-funnel paid media across Google, Meta and LinkedIn, develops acquisition systems and data-informed media plans, and works with senior leadership on strategy and budget allocation.
Team Locals →
Asad Farooq
Senior Performance Marketing Manager
Asad builds and scales multi-channel acquisition programmes, connecting paid search and paid social with business outcomes. His work spans Google, Meta and LinkedIn, with a focus on high-quality customer acquisition, customer acquisition cost and lifetime value. He combines media planning, tracking and reporting with ongoing campaign optimisation, working with senior leadership on paid-media strategy and budget allocation.
- Paid search
- Paid social
- Full-funnel strategy
- Measurement
- Customer acquisition
Experience at Locals Talk
April 2023–May 2024
Performance Marketing Manager
Led the shift from search marketing to full-funnel paid media. Connected Google Search, Meta and LinkedIn campaigns with tracking and reporting, prioritising acquisition efficiency and business growth.
April 2022–April 2023
Search Marketing Manager
Launched and scaled Google Ads paid-search campaigns for lead generation and customer acquisition.