As we approach 2021, the lines between meaningful communication and broadcasting have become very blurry.
The new page experience signal from Google measures user delight. Your website's worst user perception is about to become part of your website's ranking reality, thanks to a new Google algorithm update scheduled in 2021.
The average web page today takes a whopping 87.84% longer to load on mobile as opposed to desktop. How can you harness this insight to drive website performance?
To win at SEO in 2019, you need to have a strong, well-researched content strategy in place that derives from your inbound marketing strategy and ties in with your business objectives. Read on to find out how you can make evergreen content.
You will see that the simplest answer we offer is that ‘inbound marketing is digital’. It's a marketing methodology to draw customers to your products and services via content marketing, social media marketing, search engine optimisation and branding, improving customer on-boarding experience.
The ‘overarching conclusion’ from this year’s State of Content Marketing Survey by Zazzle Media is that top marketers are now putting content marketing at the front and centre of their plans. And why not? 61% marketing decision makers agree that content marketing works.
Web Pages with forms without an SSL certificate will now be marked as 'Not Secure' in Google Chrome. This can turn users away and cost you valuable traffic so it's best to get an SSL certificate installed on your website.