Locals Talk
Marketing
Practical guides, experiments and opinions from seven years of publishing on search, advertising, content and the changing digital landscape.
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What to Do Now That the GA Consent Mode v2 Deadline Has Passed: A Complete UK Business Guide
Since July 2025, Google has been systematically disabling advertising features for UK businesses…
Beyond the AI Search Hype: What UK Businesses Really Need to Know
Industry newsletters are spreading panic about AI search changes, claiming businesses have '90…
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Google I/O 2025: The New AI-Powered Search Landscape & What It Means for Your UK Business
Google’s I/O 2025 conference has just concluded, unveiling a revolutionary shift in how […]
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Mastering Generative Engine Optimisation: Our Successful GEO Experiment
Discover how our experiment with Generative Engine Optimisation (GEO) increased AI search visibility…
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GEO: The Future of Content Optimisation in an AI-Driven World
Discover how AI content optimisation is transforming digital marketing. Learn expert strategies to…
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Creating a Google Account with Your Work Email
A step-by-step guide from Locals Talk Marketing Consultancy At Locals Talk, we understand […]
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Google’s Algorithm Revolution: Your 2025 Marketing Strategy Playbook
Decode Google's 2023-2024 algorithm changes and master your 2025 marketing strategy. From AI…
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LinkedIn: The Unsung Hero of Brand Awareness (And Why You Should Care)
Hey there, savvy marketers and business owners! It’s time we had a little […]
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Unveiling the Potential of Netflix Advertising: A Marketer’s Guide
This blog post explores the emergence of Netflix Advertising and explains how marketers…
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The Power Duo: Leveraging Paid and Organic Social Media for Business Success
In the realm of social media marketing, the debate between paid and organic […]
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Bridging the Gap: Exploring the Parallels Between B2B and B2C Marketing
In the realm of marketing, the distinction between B2B (Business-to-Business) and B2C (Business-to-Consumer) […]
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Unleashing Local Growth: How SEO Empowers Essex Businesses
Unlock Organic Growth in Essex with Local SEO! Learn how to dominate local…
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Unearthing the Marvel: Google’s Past “Hidden Gems” Update and Its Ongoing Impact on Marketing
Have you ever found yourself lost in the labyrinth of generic online content, […]
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E-E-A-T Revisited: Navigating SEO Realities in 2024
In the ever-evolving landscape of SEO, staying ahead of the curve is crucial. […]
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Voice Cloning and Watermarked Images: Navigating the Shifting Tides of AI in Marketing
In the ever-evolving realm of artificial intelligence, recent developments are sending ripples through […]
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Unlocking Success in 2024: Insights for Startup and SME Prospecting
How Arnie Gullov-Singh’s Scorecard Unveils the Future of Prospecting Prospecting is the process […]
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Why Organic Content is Crucial for Your Facebook Ad Strategy
When people engage with your organic posts, Facebook takes notice. This is because…
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AI Chatbots: The Future of Internet Search & SEO Industry
The future of chatbots in search will be determined by moral choices, monetisation,…
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The Future is Here: AI Marketing Trends in 2023
From getting a corporate video off the ground to written content, AI's biggest…
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Campaign Structure & Organization: Key to Effective PPC Management
Setting up campaigns in an organised and logical manner is crucial for effective…
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How SEO Agencies Keep Tabs on Client Competition
KEEPING TRACK, STAYING AHEAD In today’s fast-paced and competitive business environment, it’s important […]
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How to Determine Your Company’s SEO Budget & Create an SEO Strategy
Explore the factors that influence a company's SEO budget & the step-by-step process…
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What Is Digital Marketing?
Unlike traditional marketing, digital marketing provides you with real, live and actionable data…
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Ad Copywriting & Testing: Crafting Compelling Ad Copy for Maximum Impact
Maximise your ROI with effective ad copywriting & testing. Learn tips for crafting…
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Maximising Your ROI with Keyword Research and Targeting
How to find the keywords your customers actually use, and target them so every click counts.
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