Customer story · Davro Group · Davlav & Maxi Space

B2B Search Strategy: £5M to £32M Revenue Growth

A long-running partnership with Davro Group, the site welfare and modular accommodation specialist, as it grew from one brand into a multi-brand group with international operations.

By Locals Talk · Published 20 January 2026

540%
Revenue growth (£5M in 2018 to £32M in 2025)
Source: Davro management accounts and Google Ads, 2018–2025
£32M
Combined revenue in 2025
Source: Davro management accounts and Google Ads, 2018–2025
£250K+
Annual Google Ads spend managed
Source: Davro management accounts and Google Ads, 2018–2025
85.71%
Increase in leads
Source: Google Analytics, first six months, 2019
01 · The challenge

Leading through the shop window.

Davlav knew its website was its shop window, the place buyers judged its welfare units before they ever saw one on site. Already a leading provider in London and the Home Counties, it had no intention of sitting back. The brief was to keep that lead: win new customers, keep the ones it had, and turn a strong regional name into a recognisable brand.

02 · The approach

Flushed with data.

We worked as an extension of Davlav's sales and marketing team, reading every piece of data available to bring in better leads and more revenue. SEO came first, then targeted Google Ads. Once traffic was flowing, we optimised the site for conversions, built up PR and blogger outreach, and redesigned key pages around downloadable content. HubSpot CRM tied it together, so sales and marketing were finally looking at the same pipeline.

The first results

133.77%
More users from paid search
Source: Google Analytics, first six months, 2019
45.54%
More organic search traffic
Source: Google Analytics, first six months, 2019
61.41%
More direct traffic
Source: Google Analytics
165%
More brochure downloads
Source: Google Analytics
03 · What it grew into

One brand became a group.

During Covid, the partnership launched Maxi Space. The new brand went on to overtake Davlav's revenue, and the wider programme supported Davro's expansion into the UAE. Along the way, a stronger and more recognisable brand helped Davlav win higher-value clients while keeping its smaller construction customers close, and hold its own against much larger competitors at trade shows.

“We wouldn't even consider trusting our digital marketing to anyone else. Really happy with the quality of the work produced by Locals Talk and the speed at which they do it. They just 'get it'.”
Louis Payne, Sales Director, Davlav
04 · Deliverables

Connected work, measured together.

01Search engine optimisation
02Google Ads
03Conversion rate optimisation
04PR and blogger outreach
05Website development
06HubSpot CRM integration
07API development

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