Design portfolio · H&M

H&M: Mobile App Redesign

A mobile shopping interface built around fashion imagery and clear browsing. The redesign connects sign-in, discovery, search and product details through a consistent screen system.

UI & App Design

By Locals Talk · Published 20 October 2025

H&M mobile app redesign displayed across angled phone mockups

01 · Project

Fashion first. Navigation made clear.

The redesign brief centres on a mobile shopping experience where fashion imagery and practical navigation work together. Collection photography leads the home screen, while category shortcuts, product grids and detail views give browsing a consistent structure. Deliverables include sign-in, account, home, search and product screens, brought together in a mobile-interface presentation.

H&M mobile app redesign sign-in screen with fashion photography

H&M mobile app redesign account screen with personalised greeting and fashion portrait

H&M mobile app redesign home screen with Pre-Fall Collection photography and navigation

H&M mobile app redesign search screen with category shortcuts

H&M mobile app redesign product grid with fashion items and prices

H&M mobile app redesign product detail screen with dress photography and purchase controls

02 · Deliverables

The design, brought together.

01Mobile interface design

02Interface redesign

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