Customer story · Mystery Retro Shirts
E-commerce Growth: £1.5K to £135K Monthly Revenue in 12 Months
From £1.5K a month to £135K in December 2022, then past the £1m target the client set.
By Locals Talk · Published 3 February 2026
£135K
Revenue in a single month (December 2022)
Source: Shopify, Jan–Dec 2022. Turnover and visitors: client-reported on Clutch, April 2024.
£1.1M
Turnover in 12 months (to April 2024)
Source: Shopify, Jan–Dec 2022. Turnover and visitors: client-reported on Clutch, April 2024.
£470,447
Sales in 2022
Source: Shopify, Jan–Dec 2022. Turnover and visitors: client-reported on Clutch, April 2024.
279.7K
Sessions, 8,474 orders, 2.79% conversion rate (2022)
Source: Shopify, Jan–Dec 2022. Turnover and visitors: client-reported on Clutch, April 2024.
01 · Project
One target, one connected growth programme.
Daniel hired us with one target: reach £1m turnover and improve profitability. In 2022 monthly revenue climbed from £1.5K to £135K in December, as the World Cup landed in the busiest shopping month of the year. By April 2024 the business had turned over £1.1m in twelve months, with 30,000 customers a month arriving through the channels we managed.
“Nabeel has successfully scaled our brand & we are branching out to different markets.”
02 · Deliverables
Connected work, measured together.
01Google Ads
02Microsoft Ads
03Meta and TikTok ads
04SEO
05Website redesign and maintenance
06Email and SMS marketing
07All graphic design
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