Fintech SEO: 4x organic clicks and 13x ranking keywords in seven months
From brand-only search to 6,030 ranking keywords, and organic now brings in more new customers than any paid channel.
By Locals Talk · Published 13 January 2026
From brand-only search to the people who need credit.
SteadyPay came to us in November 2024 with a well-known brand name and almost no visibility beyond it. Search traffic came from people already typing 'SteadyPay'. The opportunity was everyone searching for the problem SteadyPay solves: fair, fast credit for people with thin or bad credit files. Within a month the curve had turned.
Organic search overtook every paid channel as SteadyPay's biggest source of new customers, and it still leads today.
What we did
Technical clean-up raised the site health score from 62 to 77.
Built around demand
Keyword and content strategy focused on high-intent loan and bad-credit searches. On-page optimisation and off-site authority building supported that demand.
Preparing the site for AI search included robots.txt and llms.txt changes and structured content.
Ranking wins
#1 for 'loan apps', #3 for 'loan no credit check' and '£300 loan', #4 for 'loans with no credit check'.
Being cited as well as ranked
By autumn 2025 SteadyPay was cited 16 times in Google AI Overviews and 63 times in ChatGPT answers.
The engagement continues. With AI answers reshaping how people search for credit, the work now covers being cited as well as being ranked.
Connected work, measured together.
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