Work · 16 stories

Work that speaks for itself.

Long-term partnerships, focused growth programmes and design projects, from commercial results to visual identity and digital experiences.

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· Fintech · Embedded growth partnership

31 months on the team: growth marketing from first campaign to in-house handover

Fintech

From launching Hazy's first search campaigns in March 2020 to handing over to a newly funded in-house team in late 2022, Locals Talk worked as Hazy's embedded marketing function through a pivot, a new website and its first webinar.

31 monthsContinuous partnership, March 2020 to October 2022
4.84%Google search click-through rate in the first fortnight of ads
AI 100Named by CB Insights in 2022, during the partnership
Award winnerPan Finance award, entry negotiated and steered by us

Source: Partnership records and invoices, 2020–2022; Google Ads report, March 2020; CB Insights AI 100, 2022.

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· Fintech · Demand generation

B2B lead generation: a GDPR webinar that reached enterprise banking

Fintech

A partner-led webinar, persona-built enterprise lists and email journeys we ran end to end put Hazy in front of banks, consultancies and public-sector data teams, before Hazy had its own marketing team.

3,579Enterprise contacts in the webinar email journeys
24.5%Bad addresses caught before they could hurt deliverability (877 of 3,579)
Next morningRecording requested and shared with Danske Bank's team
3 expert panellistsCMS (partner and associate) and Nationwide

Source: Locals Talk email journey reports, May 2022; client correspondence, May 2022.

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