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· Fintech · Embedded growth partnership

31 months on the team: growth marketing from first campaign to in-house handover

Fintech

From launching Hazy's first search campaigns in March 2020 to handing over to a newly funded in-house team in late 2022, Locals Talk worked as Hazy's embedded marketing function through a pivot, a new website and its first webinar.

31 monthsContinuous partnership, March 2020 to October 2022
4.84%Google search click-through rate in the first fortnight of ads
AI 100Named by CB Insights in 2022, during the partnership
Award winnerPan Finance award, entry negotiated and steered by us

Source: Partnership records and invoices, 2020–2022; Google Ads report, March 2020; CB Insights AI 100, 2022.

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