Work that speaks for itself.
Long-term partnerships, focused growth programmes and design projects, from commercial results to visual identity and digital experiences.
31 months on the team: growth marketing from first campaign to in-house handover
Fintech
From launching Hazy's first search campaigns in March 2020 to handing over to a newly funded in-house team in late 2022, Locals Talk worked as Hazy's embedded marketing function through a pivot, a new website and its first webinar.
Source: Partnership records and invoices, 2020–2022; Google Ads report, March 2020; CB Insights AI 100, 2022.
Thought leadership and SEO: making Hazy the name in AI-generated synthetic data
Fintech
Before most buyers had heard the phrase "generative AI", we built Hazy's visibility in search and on the research sites buyers trust. Ranking keywords grew from 114 to 425, backlinks from 349 to 1,316, and Hazy was featured in 12 AIMultiple research articles.
Source: Locals Talk SEO reporting, March 2020 – October 2022, validated by Hazy's CEO; Domain Rating: Ahrefs; readership: AIMultiple monthly reports, June – September 2021.
B2B lead generation: a GDPR webinar that reached enterprise banking
Fintech
A partner-led webinar, persona-built enterprise lists and email journeys we ran end to end put Hazy in front of banks, consultancies and public-sector data teams, before Hazy had its own marketing team.
Source: Locals Talk email journey reports, May 2022; client correspondence, May 2022.