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· Fintech · Demand generation

B2B lead generation: a GDPR webinar that reached enterprise banking

Fintech

A partner-led webinar, persona-built enterprise lists and email journeys we ran end to end put Hazy in front of banks, consultancies and public-sector data teams, before Hazy had its own marketing team.

3,579Enterprise contacts in the webinar email journeys
24.5%Bad addresses caught before they could hurt deliverability (877 of 3,579)
Next morningRecording requested and shared with Danske Bank's team
3 expert panellistsCMS (partner and associate) and Nationwide

Source: Locals Talk email journey reports, May 2022; client correspondence, May 2022.

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