PPC & Search Advertising
Fast, measurable advertising with human context, careful tracking and an iterative test-and-learn rhythm.
The fastest way to get traffic, hands down.
Smarter PPC
Quick & measurable
Campaigns can go live fast, with KPIs properly tracked from day one.
Budget control
Increase or decrease your spend whenever you need to.
Cost-effective
You pay when someone clicks, not for impressions nobody acted on.
The platform will spend your budget. It won't tell you what it bought.
- 01Campaigns that can launch quickly
- 02Clear control over budget
- 03Measurement tied to meaningful actions
- 04Continuous conversion and cost improvement
Kick-off and audit
Agree objectives, review competitors and performance, and inspect the account before changing it.
Account structure
Organise campaigns and ad groups around intent, with tracking aligned to the right KPIs.
Creative testing
Write, test and refine ads and landing-page messages rather than relying on one assumed answer.
Optimisation
Review bids, budgets, search terms and conversions each month so cost and quality move together. With each iteration, your strategy gets a leg up on the competition while your CPA drops.
Ads that optimise for revenue, not leads
Closed deals sent back from your CRM, so Google Ads learns which clicks become customers.
Know which channel really works
Attribution across search, social and email in one report your finance team will accept.
Stay compliant without going blind
Consent Mode v2 and UK GDPR-ready tracking that keeps measurement intact.
Launch a new brand, product or market
Demand research, paid tests and a go-to-market plan before the big spend.
Good fit if…
- – You're spending on Google or Microsoft Ads but can't connect it to revenue.
- – Lead volume looks fine, but too few leads become customers.
Nuts & bolts – the tools of the craft
Keyword research & targeting
Identifying the right keywords and targeting them effectively in your campaigns.
Ad copywriting & testing
Crafting compelling ad copy, then continuously testing and refining it.
Conversion rate optimisation
Making sure landing pages are relevant, easy to use and built to convert.
Bid management & budget allocation
Managing bids and budgets to get the best results from every pound.
Campaign structure & organisation
Setting up campaigns logically so they are easy to manage and optimise.
Analytics & reporting
Tracking and analysing performance regularly so every change is an informed one.
Tools we use
- Ahrefs
- Semrush
- Screaming Frog
- Google Search Console
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- HubSpot
PPC & Search Advertising in practice.
B2B Search Strategy: £5M to £32M Revenue Growth
540% Revenue growth (£5M in 2018 to £32M in 2025)Source: Davro management accounts and Google Ads, 2018–2025
Mystery Retro Shirts · E-commerce & fashionE-commerce Growth: £1.5K to £135K Monthly Revenue in 12 Months
£135K Revenue in a single month (December 2022)Source: Shopify, Jan–Dec 2022. Turnover and visitors: client-reported on Clutch, April 2024.
The platforms supporting this work.
Frequently asked questions
PPC (pay-per-click) advertising places your ads in search results and across ad networks, and you pay when someone clicks. It is the fastest way to put your business in front of people who are actively searching for what you offer.
Very quickly once tracking is right. We audit your account and check conversion tracking first, because launching fast without measurement just spends money faster.
Enough to gather meaningful data in your market. We look at search volume, competition and what a customer is worth to you, then recommend a starting budget you can scale up or down at any time.
Usually both, at different times. PPC delivers traffic now and tells you which messages and keywords convert; SEO builds traffic that compounds over time. We use what PPC learns to sharpen SEO, and vice versa.
Google Ads and Microsoft Ads for search, plus Meta and LinkedIn for paid social, with tracking and reporting joined up across all of them.
Always. We review structure, search terms, tracking and past performance before touching anything, so we keep what works and fix what doesn't.
Against business outcomes such as cost per acquisition, revenue and qualified leads. Where possible, we feed closed deals back from your CRM so the platforms optimise for customers, not just clicks.
We set up Google Consent Mode v2 with a proper cookie banner so you stay compliant with UK GDPR and PECR while keeping as much measurement as the rules allow.
