SEO & Organic Search
Improve visibility and rankings by strengthening content, authority and technical structure together.
The sure-fire way to get monthly recurring traffic.
What does an SEO agency do?
An SEO agency improves a website's visibility and rankings in search engines by optimising its content, authority and technical structure. In most cases, the goal is to win more leads or sales organically – without paying for every click – so the business builds a recurring pipeline that keeps working when the ad budget stops.
Traffic is easy to buy. Trust has to be earned.
- 01Create an SEO strategy within budget
- 02Keep tabs on your competition
- 03Set performance metrics to determine ROI
- 04Monitor keyword ranks that can drive useful traffic
6 steps to a successful SEO strategy
Keyword research
Identify the keywords you want to rank for and the terms, questions and high-intent searches your audience is already using.
On-page optimisation
Optimise the content and structure of your pages, including meta titles and descriptions, header tags, internal links and how content is organised.
Link building
Earn high-quality backlinks and mentions from reputable, relevant websites to build visibility and credibility with search engines and AI answers.
Content creation
Develop original, useful content that answers what your audience is searching for and naturally includes your target keywords.
Site speed and technical optimisation
Improve load times, crawlability, indexation and mobile experience, and fix broken links before they hold good work back.
Analytics, tracking and reporting
Measure rankings, traffic and conversions over time, then refine the strategy based on what the evidence shows.
Rank for what buyers actually search
Technical SEO, content and authority built around commercial intent, not vanity traffic.
Show up in AI answers
Visibility in ChatGPT, Gemini and Google AI Overviews, tracked month by month.
Local search for multi-site businesses
Google Business Profiles, location pages and reviews managed as one system.
Migrations without losing rankings
Redirects, tracking and content carried across safely.
Good fit if…
- – You rely on paid ads and want a pipeline that doesn't stop when the budget does.
- – Your competitors appear in Google and AI answers, and you don't.
Nuts & bolts – the tools of the craft
Keyword research & rank tracking
We use Ahrefs, Semrush and Google Search Console to find and track the keywords that matter in your niche.
Website analysis & optimisation
We crawl your site regularly with Screaming Frog and use Ahrefs or Semrush to keep track of structure, backlink profile and content.
Analytics & tracking
We use Google Analytics 4, Google Tag Manager, Search Console and Looker Studio to track traffic, conversions and the metrics that tie back to revenue.
Tools we use
- Ahrefs
- Semrush
- Screaming Frog
- Google Search Console
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- HubSpot
SEO & Organic Search in practice.
Fintech SEO: 4x organic clicks and 13x ranking keywords in seven months
4x Monthly organic clicks: 5,850 to 23,555Source: Google Search Console and SEO report, November 2024 – June 2025. New-customer attribution: Adjust. AI citations: Ahrefs, 2025.
Davro Group · Davlav & Maxi Space · Construction & site servicesB2B Search Strategy: £5M to £32M Revenue Growth
540% Revenue growth (£5M in 2018 to £32M in 2025)Source: Davro management accounts and Google Ads, 2018–2025
Mystery Retro Shirts · E-commerce & fashionE-commerce Growth: £1.5K to £135K Monthly Revenue in 12 Months
£135K Revenue in a single month (December 2022)Source: Shopify, Jan–Dec 2022. Turnover and visitors: client-reported on Clutch, April 2024.
Versacut · Engineering & manufacturingPrecision, online.
Website Design & Development
Hazy · FintechThought leadership and SEO: making Hazy the name in AI-generated synthetic data
3.7x Ranking organic keywords: 114 to 425Source: Locals Talk SEO reporting, March 2020 – October 2022, validated by Hazy's CEO; Domain Rating: Ahrefs; readership: AIMultiple monthly reports, June – September 2021.
anonymoX · Cybersecurity & softwareLanding page CRO: 140% more premium conversions for a privacy extension
140% month-on-month increase in conversion rate
The platforms supporting this work.
Frequently asked questions
An SEO agency improves your website's visibility and rankings in search engines by optimising its content, authority and technical structure. The aim is to win leads or sales organically, building a recurring pipeline that doesn't stop when ad spend does.
Technical fixes can show results within weeks, but meaningful organic growth usually builds over several months. It depends on your starting point, your competition and how quickly changes can be made. We report progress monthly so you can see the direction of travel early.
It depends on how competitive your market is and how much content and technical work is needed. We build the strategy around your budget rather than the other way round. Our guide to setting an SEO budget explains the main factors.
Yes. AI search tools still rely on well-structured, credible websites to form their answers. The same foundations – useful content, clear structure, technical health and authority – help you rank in Google and get cited by ChatGPT, Gemini and Google AI Overviews. We track both.
Yes. We manage Google Business Profiles, location pages, reviews and local citations, including for businesses with several sites across Essex, Hertfordshire, London and beyond.
It can if SEO is an afterthought. We plan redirects, carry content and tracking across, and monitor rankings after launch so a new site doesn't undo years of search visibility.
Monthly, against the metrics that matter to the business: rankings for commercial terms, organic traffic, conversions and enquiries – not vanity numbers.
