KEEPING TRACK, STAYING AHEAD
In today’s fast-paced and competitive business environment, it’s important for companies to keep a close eye on their competitors. For SEO agencies, monitoring the competition is a critical aspect of their work, as it helps them to understand the market landscape and develop effective strategies for their clients. In this article, we’ll explore the methods and tools that SEO agencies use to keep tabs on client competition.
Figuring out keyword competition is TOUGH because you need to take website authority, SEO, content quality and user intent into account. Which keywords does your competition bid on the most?
Keyword Research
One of the first steps in monitoring competition is to understand the keywords and phrases that potential customers are using to search for products and services similar to those offered by the client. SEO agencies use a variety of keyword research tools, such as Google AdWords Keyword Planner, Moz Keyword Explorer, Ahrefs and SEMrush, to identify the most relevant and popular keywords in the client’s industry. This information can then be used to inform the development of a targeted SEO strategy.
Website Analysis
Once the relevant keywords have been identified, the next step is to analyse the websites of the client’s competitors. SEO agencies use a range of website analysis tools, such as Ahrefs, Moz Link Explorer, and SEMrush, to gather data on the competitor’s website structure, backlink profile, and content. This information can be used to identify areas where the client’s website can be improved, such as by optimizing for specific keywords, building backlinks, or creating more engaging and valuable content.
Social Media Monitoring
In addition to analysing websites, SEO agencies also monitor the social media profiles of the client’s competitors. This helps them to understand how the competition is using social media to engage with customers and build brand awareness. By monitoring competitor social media activity, SEO agencies can identify best practices and develop strategies for their own clients to improve their social media presence.
Online Review Monitoring
Online reviews play a major role in shaping the reputation of businesses and products. SEO agencies use online review monitoring tools, such as Google Directory (previously GoogleMyBusiness), Trustpilot, TripAdvisor, Yelp, and so many others, to track the online reputation of the client’s competitors. This information can be used to understand what customers are saying about the competition, and to identify areas where the client can improve their own customer service and product offerings.
Keeping tabs on client competition is a critical aspect of SEO agency work. By using a range of methods and tools, including keyword research, website analysis, social media monitoring, and online review monitoring, SEO agencies can gather valuable information about the market landscape and develop effective strategies to help their clients stay ahead in the digital marketing game. With the right tools and approach, SEO agencies can give their clients a competitive edge in a crowded and rapidly evolving market.
