Social Media Marketing
Use organic and paid social to build recognition, create useful conversations and drive measurable action.
Likes are cheap. Attention that leads somewhere isn't.
- 01Grow a relevant audience
- 02Improve community engagement
- 03Connect paid and organic activity
- 04Measure attention beyond vanity metrics
Strategy
Define audiences, channels, themes and outcomes before filling a calendar.
Planning and publishing
Build a consistent presence with formats suited to each platform and audience.
Listening and engagement
Use real conversations to improve content, service and campaign decisions.
Paid distribution
Extend the strongest ideas to carefully selected audiences and measure what follows.
Know which channel really works
Attribution across search, social and email in one report your finance team will accept.
Launch a new brand, product or market
Demand research, paid tests and a go-to-market plan before the big spend.
Visual identity and campaign creative
Logos, colour, type and key visuals that work across every channel.
Good fit if…
- – You post regularly but can't say what social does for the business.
- – You want paid and organic social working from the same plan.
Social Media Marketing in practice.
E-commerce Growth: £1.5K to £135K Monthly Revenue in 12 Months
£135K Revenue in a single month (December 2022)Source: Shopify, Jan–Dec 2022. Turnover and visitors: client-reported on Clutch, April 2024.
Hazy · Fintech31 months on the team: growth marketing from first campaign to in-house handover
31 months Continuous partnership, March 2020 to October 2022Source: Partnership records and invoices, 2020–2022; Google Ads report, March 2020; CB Insights AI 100, 2022.
Hazy · FintechB2B lead generation: a GDPR webinar that reached enterprise banking
3,579 Enterprise contacts in the webinar email journeysSource: Locals Talk email journey reports, May 2022; client correspondence, May 2022.
The platforms supporting this work.
Frequently asked questions
Both work best together. Organic content builds trust and community; paid social puts the best of it in front of the right audience at scale.
The ones your customers actually use. We look at your audience, sector and goals before recommending channels, rather than spreading effort thinly across all of them.
By what it contributes to enquiries, sales and brand search, alongside engagement – not by likes alone.