Unlocking the Power of Digital Marketing:
A Quick Guide for Traditional Marketers
Digital marketing is a modern way of promoting products and services, connecting with customers and measuring success. It’s all about using digital channels and platforms to connect with your target audience, engage with them and ultimately convert them into customers. Unlike traditional marketing, digital marketing allows you to measure the results of your efforts in real-time and make data-driven decisions.
One of the main benefits of digital marketing is the ability to measure your results. Unlike traditional marketing, digital marketing provides you with data that you can use to understand how your campaigns are performing, what’s working and what’s not. This data can be used to make informed decisions and improve your marketing strategy.
Unlike traditional marketing, digital marketing provides you with real, live and actionable data that you can use to understand how your campaigns are performing, what’s working and what’s not.
Digital marketing can be divided into several different channels, each with its own set of tactics and methods. Here are some of the most common channels used in digital marketing:
Search Engine Marketing (SEM) – This involves using paid advertising on search engines to reach your target audience. This can include pay-per-click advertising, display advertising and other forms of search engine advertising (such as Local Search Advertising, Product Listing Ads, Remarketing, Video Advertising, App Install Ads and Dynamic Search Ads).
Search Engine Optimisation (SEO) – This is the practice of optimizing your website and content to rank higher in search engines organically. This includes tactics such as keyword research, content creation, link building and more.
Social Media Marketing – This involves promoting your products or services on social media platforms like Facebook, Twitter, Instagram, LinkedIn and others. Social media marketing can include creating posts, running advertisements and engaging with your followers.
- Content Marketing – This is the practice of creating valuable and engaging content to attract and retain customers and drive profitable customer action. This can include blog posts, videos, infographics, eBooks and more.
- Email Marketing – This involves using email to reach your target audience and promote your products or services. This can include newsletters, promotional emails and more.
- Mobile Marketing – This involves using mobile devices, such as smartphones and tablets, to reach your target audience and promote your products or services. This can include mobile apps, SMS marketing and more.
- Affiliate Marketing – This involves partnering with other companies or websites to promote your products or services. You pay them a commission for every sale or lead they generate.
These are just a few examples of the channels and tactics used in digital marketing. The key is to find the channels and tactics that work best for your business and target audience.
Digital marketing methods are also important to consider. These include things like A/B testing, conversion rate optimization, landing pages, and more. By using these methods, you can optimise your campaigns and improve your results.
Digital marketing is a powerful tool that can help you reach your target audience, engage with them and convert them into customers. The key is to understand the channels, tactics, methods and tools available and use them to your advantage. If you’re a company that is sales-led or uses traditional marketing, it’s important to embrace digital marketing and start using it to your advantage.